The Game Industry Chain Compared

The market of the online game in China, include mobile game, has almost got ten billion Yuan. It because the online game industry has been changing fast and the great improvement of the China's economical regulations. The game industry has already grown up as big as the movie industry.This trend is now keeping all the same, never seemed would be changing. Every members of the game industry keep growing fast. One should be pointed out that, the mobile game industry has born two years and the market share has got two billion Yuan. The reason of the online game industry quickly growing is valuable to be discussing.Through my observation of the online game industrial past years, I have selected three important aspects to describe and discuss .The online game industry research, the research of online game production, the online game marketing operation research.The first part fives a detailed introduction of the online game industry, include the reason of the members of the industry how to be changing. I analyses the change to prospect the future situation of the online game industry.The second part of my thesis analyses an important field which has a relationship with the online game product and the customer need. I also discussed the virtual commodities in the online game's characters, and discussed that the reason how the online game's virtual commodities impact the game player.The third part of my thesis analyses an important field which is the most important of the paper is that how the online game to be operated. Another intention is that I have researched through the way of the online game operation, exampled the operation of the Audition, the most famous leisure online game in China, emphasized the problems of the online game operation and advised how to improve the marketing way of the online game operation.At last, through studying the online game operation in China, this article described mode and means of the marketing of the brightly future online game industry. It would be helpful to some online game operation companies' concrete practice.