The Book, Based On The Online Game "ancient Fantasy Online" Project Plan

The project plan is based on integrated writing framework and flow, use knowledges include Services Creative,Marketing Management,Brand Management,Project Management,Human Resource Management,Strategic Compensation,Commercial Law and Electronic Commerce.After researching and analysing of the JOYPARK's net game project, the project plan show investors to the contents that stratagem, project management,manager team,market plan, human resource plan,finance forecast,team building,risk estimate.It will be benefical to analyse financing tactics and development path of JOYPARK,and instruct the action of new-start company owner.JOYPARK technique company is young game company that apply game research and sale.The company is developing and preparing for operate a MMORPG named《Ancient Fantasy Online》.Now the researching will finished, JOYPARK is finding venture capital to fill the demand for farther expanding, the investment will be used on product's quality in later stage and market spread,and expect to import with strategic investors that will improve managing capability and level of whole operation.From the industrial development's view,game industry come into being a integrated chain of capital gently,along with execution of GEM and flourish of NASDAQ,the game industry is grown up and emergence the fund financing mode just like SNDA18,Win In Giant etc. To a start up company, the capital environment bring with the more chance both more competition.The small enterprises's quantity quite are many, The professioninterior good and evil intermingled.The industry lack standard,but a good project still be focused because which will have massive markets and much profit spaces. Afert MBA studying,the plan describe JOYPARK's speciality, management and potential integrallty,then figure a dependable, professional and responsible company identity,that for attract sights of investors,the plan based on inner situation, contrast to outter dynamic situation, diagnose voluntarily and push key advance on management and operation more effectively.Writing the project plan is a sum-up and practice for MBA studing over two years,it related to my work helpful on financing.The plan achieved a license of high-tech incubator in Chengdu on August 2009,and contacted and transacted with some strategic investors and venture capitalist. From a investor's view, the project plan is a reference to judge and decide the project that if is worth to invest. Through the process, I am familiar with investment idea and flow,project evaluation, revenue budget,rish defend,main cooperative mode,and expect to extend personal professional career.