The Study On The Promotion To Multinational M&A By Building The Corporation Website

In recent years, along with our country enterprises gradually accelerated the pace of internationalization. Foreign direct investment by Chinese enterprises has huge promotion. In the process of enterprises "go global strategy", the means of transnational M&A has occupied the important position in foreign investment. But due to multiple reasons, business process of cross-border M&A is not well. One of the biggest impacts is, the domestic enterprise cannot effectively display information about them in order to stimulate each other’s cooperation intention.E-commerce as an emerging business model rapid development in recent years, and greatly promoted the process of enterprise internationalization. Continuously extensive and in-depth application in electronic commerce to in international trade today, electronic technology and network technology is changing the traditional way of international trade. With the deepening of the internationalization of enterprises, the internationalization of enterprises is not only limited to the development of international trade, set up overseas subsidiaries by means of mergers and acquisitions or Greenfield investment is multinational, the focus of the next step. And e-commerce support for enterprises wills gradually from a simple international marketing channel development for the enterprise comprehensive display and engagement platform; from a third party e-commerce platform development for the enterprise self-built website step by step. Although the source of enterprise competitive advantage is its core product or service, but the necessary technology application can have the effect of get twice the result with half the effort. The enterprise website construction is an important step towards to the electronic commerce field.The development of network technology, greatly promoted the exchange of information, the enterprise website is an information display and exchange platform, provides a let investors published information about themselves, make the host party inspection information platform, from the remote communication to some extent of information asymmetry and uncertainty, to reduce transaction risk, reduce transaction costs, increase economic efficiency. This article explores is website to promote enterprise internationalization, especially the important role of cross-border mergers and acquisitions, to find the quantity relationship exists between different industries, and finally through a case study, in Sichuan Jinjiang Electronic Science and Technology Co. Ltd acquisition of Cardima companies in the United States, for example this paper probes into the existing to the enterprise transnational merger and acquisition enterprise website of great value. Through analysis of this article, combining with the current economic development and policy form, to promote enterprise network construction, to his graduate studies in the process of knowledge as the foundation, puts forward some reasonable Suggestions.There are five sections in the full text. The first part is a general description of full-text research content, research and put forward the theme of enterprise network and promotes the relationship between transnational M&A. Secondly illustrates the research method of this article, finally illustrates the innovation and deficiency of this article. The second part is mainly on the domestic and foreign related research in the field of literature review and summary, introduced in this paper, the theoretical basis, which is divided into three sections. Respectively introduces the internationalization stage theory, theory of cross-border M&A and the content of the enterprise website related theory. The third part mainly introduces the analysis of the enterprise website in promoting the specific mechanism in the role of transnational M&A, through the analysis of game method is pointed out that reverse overseas M&A enterprises are facing difficulties. Then, combining the characteristics of the network of corporate websites are given specific role, respectively is to reduce the degree of information asymmetry and increase the sunk cost raise barriers to entry. This part of the last through the2262domestic record for foreign investment enterprises, shows the network in the form of quantitative analysis in practice is to promote mergers and acquisitions, and analyzed the different provinces and the segmentation in the industry, the existence of the relation between degree of strength. The fourth part is to the enterprise as the breakthrough point, through to the Sichuan Jinjiang Electronic Science and Technology Co. Ltd cross-border M&A process and detailed analysis of its website, the topic of this article are discussed. The fifth part discussed on the basis of previous analysis our country enterprise the shortfalls and gives several solutions to the site.In research methods, this paper mainly adopts case study method. By Sichuan Jinjiang Electronic Science and Technology Co. Ltd. overseas M&A case to analyses the specific functions of corporate websites and display form. Sichuan Jinjiang Electronic Science and Technology Co. Ltd is a private non-listed companies, thus to our country enterprise is a strong representative. The case part from the present data, part comes from the author’s investigation. Case study is used in the research of international trade practice problem method, is widely used in instruction and supporting ideas or research conclusion.In this paper, on the research results have certain innovation. Transnational mergers and acquisitions both sides in the search for a low-cost way to solve information asymmetry information. Enterprise self-built website with its highly effective exchange of information and display effect, can more effectively improve the asymmetric information in the cross-border M&A and relative cost is acceptable. Information flow in enterprise self-built website, the cooperation is to gather information through enterprise self-built website to have a more thorough understanding of each other, and can be of similar enterprise in the industry have a certain mastery. With the deepening of bilateral exchanges, can grasp the information symmetry; greatly reduce the possibility of deception, thus promoting the steady progress of transnational merger and acquisition. Enterprise self-built website is not the product of transnational mergers and acquisitions but has the promoting effect of transnational M&A, and, in turn, increases in the number of cross-border M&A in urging the self-built website industry growth and development of enterprise. This article through the analysis of data and cases, a niche business enterprise self-built website ownership proportion of foreign investment and merger situation there was a positive correlation between relations.But as a result of correlation was developed in recent years. The study of relationship between less, for more research on the enterprise self-built network of lack, especially lack of official statistics, in this paper, the research has many imperfections. These problems, therefore, on the one hand, reveals the lack and deficiency of this article, on the other hand also provides the author continue to pay attention to this problem and the research goal and motivation, the author will further improve in the later study.