The Application Of Data Mining In The Diversity VAS Services Of Motorola

Since 2000, with rapid development of wireless network in China, Motorola, Ericsson, Nokia, Lucent, Alcatel and Siemens occupied the major market share of network equipments. Huawei and the ZTE take the advantage of lower price, capture more and more market share from Motorola, Siemens, and Nortel since 2002. Motorola realized the equipment market declining, proposed the variation service strategy, and developed the network value-added service which was based on the data mining. This article summarize the outline of telecommunication market service theory firstly, then the article analyzes the development and the situation of Motorola's value-added service, elaborated the data mining method in the value-added service. Finally, the article summarizes the value-added service flow and the achievement. The main focus of this article is how to catch the useful information out of the huge database or the data warehouse, help the enterprise to analyze the relations of data, as well as help the China mobile and Unicom and CT to improve the service model of customer driving.The data was collected from current network in this paper, setup the basic database through data collection and classification, base on the database, establish the modeling, analysis it, then get the conclusion. The conclusion is verified by actual case.