Insurance Corporate Social Responsibility And Development In China

Corporate social responsibility,as an important force in business in demands of western society, has been gradually integrated into the corporate culture. Many companies clearly recognize that enterprises are not simply pursuing their own interests to maximize the "economic man",but concern to explore and take the initiative to social responsibility.Insurance is a way of marketization to calmly deal with all kinds of disasters, accidents and unexpected events.And it is proper arrangements for people's illness and death of the social management mechanism, for the promotion of rapid and steady development of Chinese national economy and building a harmonious society of great significance. Therefore, insurance companies as a social an important part of the financial system, not only should have to bear the general corporate social responsibility,but also be for the general enterprise afford the other social responsibilities.In this paper, corporate social responsibility of insurance is the theoretical basis for research. Corporate social responsibility is defined as the basic connotation and extension of the circumstances.It is necessary to nature and constraints of the research, try to put forward Chinese insurance of corporate social responsibility, the direction of development of corporate social responsibility and insurance external evaluation mechanisms.This paper is divided into five parts.The first part is introductory, an analysis of selection of the background of this topic, introduced the study of the significance of this topic, pointing out that the research methods and research topics architecture, described the research status and literature review, to prove out the basic framework of this article, and logical system. The second part is an overview of corporate social responsibility, which is the theoretical basis for this article, from the idea of corporate social responsibility germination stage of development, the rise of stakeholder theory of corporate social responsibility analysis of the origin and development of ideas. The third part is the status of the corporate social responsibility of insurance, focusing on analyzing how insurance companies fulfill their social responsibilities in the ice and snow disaster and "Wenchuan Earthquake".The fourth part is the necessity and constraint of corporate social responsibility in insurance. Social responsibility is determined by the insurance of its own characteristics, which is the insurance company's own development need. For the insurance industry, the inevitable way to grow bigger and stronger is to service and protect the livelihood of the people. Part five is the development trend of insurance corporate social responsibility. The government and customers play a guiding role to fulfill corporate social responsibility. Finally, this paper discussed the external evaluation mechanism of social responsibility.