Research On The Development Policy Of Non-Auto Insurance Business Of PICC Property Insurance Company Z

In recent years,the insurance industry,as an important industry for social risk management,has played a key role in China's economic and social development.As a key business of insurance companies,auto insurance business has always been the focus of insurance companies,especially property insurance companies.Although the non-auto insurance business is also an important part of the property insurance company,and the non-auto insurance business has higher returns,but because the property insurance company has not fully realized the important value of the development of the non-auto insurance business to the company's strategic management,Development is still limited.At present,problems in non-auto insurance underwriting and claims have largely limited the steady development of property and casualty companies.Property and casualty companies urgently need to transform their non-auto insurance business development strategies to realize the joint discovery of non-auto insurance business and auto insurance business.This article takes PICC Property&Casualty Company Z as an example to carry out research on the non-auto insurance business development strategy of Company Z.Based on the case of Z Company,this paper proposes the specific design and guarantee measures of PICC Property&Casualty Company Z's non-auto insurance business development strategy.Company Z's non-auto insurance business development problems and provide references for related companies in the industry.This article first clarifies the background and significance of this topic,summarizes the current research status at home and abroad,and explains the research ideas and methods.Secondly,introduce related concepts and basic theories,and explain the PEST analysis model,SWOT analysis model and market segmentation theory.Thirdly,analyze the current development status of PICC P&C Z's non-auto insurance business insurance.After introducing the company profile and industry status,analyze the current status of non-auto insurance business development,and summarize the problems existing in PICC P&C Z's non-auto insurance business development.The analysis explains the external environment and internal conditions of Company Z's non-auto insurance market.Then,it explains the PICC P&C Z's non-auto insurance business development strategy design and implementation,including strategic goals and positioning,strategic design and strategic implementation.Finally,it puts forward safeguard measures for the implementation of the non-auto insurance business development strategy of PICC Property&Casualty Company Z.From establishing a non-auto insurance talent system strategy,establishing a customer-centric concept,strengthening the use of the Internet,expanding publicity and using big data technology to deepen data Digging and so on.The significance of the research is to further explore the relevant theories,to supplement the existing theoretical research,and to provide in-depth research for follow-up scholars.Contact personal work experience,apply the theoretical knowledge you have learned to objective reality,and provide a reference and reference for company Z and other related companies to develop non-auto insurance business.