| Along with social economy fast development, on the one hand people's working strength increases, the life pressure unceasingly strengthens continually, on the other hand people's life hope leisure, thus causes the leisure to become a part which the modern people live.The leisure traveling obtained the fast development as the leisure and the traveling organic synthesis, receives the social widespread attention from all walks of life.The leisure traveling development, is helpful to the impetus traveling industrial structure promotion, the impetus social economy fast development.Shanxi Province has the rich tourist resources, but the tourism development faces the bottleneck actually.Must realize the Shanxi traveling industry fast development, the promotion tourism in the national economy status and the function, the realization traveling industry to leisure traveling industry reforming imperative.The leisure traveling product is a foundation which the leisure traveling can develop, must realize the Shanxi leisure tourism fast development, the urgent matter is the leisure traveling product development.This article embarks from the leisure traveling concept, in investigates the Shanxi leisure tourist resources and in the leisure source of tourists market foundation, the utilization resources superiority, the market thin classification correlation theories, with the aid of methods and so in-the-spot investigation, questionnaire survey, SWOT analysis, carry on the system analysis and the research to the Shanxi leisure traveling product development.Unifies the Shanxi leisure tourist resources the actual situation and the tourist leisure traveling by chance, proposed take the Shanxi rich leisure tourist resources as the backing, take satisfies the leisure tourist to need fully as the central leisure traveling product development mentality, is for the purpose of being able to provide the rationale and the practice basis for the Shanxi leisure traveling industry sustainable development. |
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