The Research On The Leisure Travelling Of Chaohu Lake Tour Area In Anhui Province

The traditional sightseeing traveling already could not satisfy the spirit demand of people , along with the economical growth and the paid vacation increase, the leisure traveling will become the way of people to rest the relaxation, influences the appeal, the creation life important. Therefore, take the leisure as the main purpose leisure traveling will become the prop of the tourism. Although China's leisure research late in overseas, but will certainly to obtain the further development.The link Lake Chaohu tourist area accommodation time development current, has developed leisure traveling products and so on leisure agriculture, country club, leisure park, leisure sports, in order to promotes middle rise of Anhui travels and the realization transformation of traveling structure from the sightseeing travels to the leisure traveling. Indicated through the SWOT analysis, leisure traveling development in Lake Chaohu tourist area have superiority on resources, position, transportation and market, faced with the environmental pollution, the manifold is governing as well as the fund short and so on the inferiority; Although the government highly takes, shore water traveling starting as well as joins WTO and the Beijing Olympic Games conducts can bring the huge development opportunity, but also must face the tourism keen competition as well the threat from inside of tourist area.Embarked from the development reality of link Lake Chaohu tourist area leisure traveling, proposed the government led, the enterprise cooperation, the development financing channel, the enhancement and the peripheral locality cooperation, the government traveling environment, and establishment high quality brand to promotion link Chaohu area leisure traveling ability and traveling leisure sustainable development.