| The market competition is increasingly sharp. To become bigger and stronger in nowadays, companies must create high quality and new products to meet the market in the shortest period, at the lowest cost and best service. More and more real estate business are about to set up strategic alliances. However, the building of the strategic alliance among real estate enterprises was not always in smooth going. How to eliminate enterprises' doubts about the using of strategic alliances, to provide better services for real estate business and to promote the development of strategic alliances, is the problem this paper is to solve.Considering the actual situation of China's real estate industry, strategic alliances for real estate companies is studied and discussed from both theoretical and practical aspects in this paper. On the basis of analyzing the main domestic and foreign theories of strategic alliances and the major features of the real estate industry, the basic principles of the strategic alliance real estate are described. This paper describes in detail the motives of forming the strategic alliance of real estate enterprise, the types of the strategic alliance of real estate enterprise, proposes the formation of the strategic alliance real estate process. Under the premise of presenting the strategic alliance of real estate problems and obstacles this paper introduces strategic alliance real estate management and the methods of control risk of the strategic alliance real estate. in strategic alliance real estate performance evaluation, the factor analysis and neural network model are used to real estate performance evaluation of the strategic alliance by SPSS and MATLAB software, so the method of performance evaluation is enriched. Finally, this paper takes Beijing Wantong and Tianjin Teda of the real estate business strategic alliances for example to study and explore strategic alliances. |
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