Research On Strategic Alliances Between Our Real Estate Corporations

At present, strategic alliance has become one of cooperation methods for our real estate developers. Some positive developers have implemented and benefited from alliance. However, some of developers still doubt the correctness of this method with negative attitude. How could we use strategic alliance to serve our real estate industry well? The following is the solution.The thesis has five chapters. The first chapter is the introduction which sums up research results home and abroad, indicates the deficiency and brings forward the topic.To make the readers a clear recognition, in the second chapter, the author introduces the basic theory of strategic alliance and gives the definition and types.The third chapter discusses the development process of strategic alliance of our real estate in the background of real estate industry and analyzes the reason and necessity. Especially, the author focuses on the risk in existence.