A Pattern Research About Guangdong Chigo Co.' Technology Introduction,assimilation&absorption And Re-innovation

Technology innovation should be regarded as one of the most tremendous and important duties faced by private enterprises, if they expected to achieve continuous and steady success in the fierce market competition. Guangdong private enterprises, developed from the massive processing trade, are currently facing the fast shortening product life cycle and the serious challenge of the fierce competition in market share both domestic and foreign. To keep sustainable economic growth in such a situation, they must raise their technological level and sustainable competitiveness by so-called introduction ,assimilation & absorption and re-innovation. Guangdong Private Enterprises in the process of introduction ,assimilation & absorption and re-innovation ,have formed a variety of unique patters.First in this paper, focuses on Guangdong private enterprises, discussed the introduction ,assimilation & absorption and re-innovation patterns: the introduction ,assimilation & absorption and re-innovation of Guangdong private enterprises in three stages; through the typical case study, summarized the essential patterns in the introduction ,assimilation & absorption and re-innovation of Guangdong private enterprises, analyzed the pros and cons of various typical patterns or characteristics,obtained the conclusions.The second ,to serve as a typical representative of Guangdong private enterprises in Chigo's case, review and sort out the development process of introduction ,assimilation & absorption and re-innovation in Chigo Co.; through the SWOT analysis, conduct in-depth analysis about the status of Guangdong Chigo Co.; discuss the problems of Guangdong Chigo Co. in the process of introduction ,assimilation & absorption and re-innovation;The third,discussed the patterns option about introduction ,assimilation & absorption and re-innovation capacity of Guangdong Chigo Co. proposed the basic countermeasures to improve it.Finally, the paper studies have concluded that: Guangdong private enterprises should give priority to the introduction ,assimilation & absorption and re-innovation patterns, but be specific according to the different characteristics of private enterprises in Guangdong, to choose their own development way.