Font Size: a A A

PST's Guangdong Marketing Plan Of Mosquitocide Medicine In 2010

Posted on:2011-12-13Degree:MasterType:Thesis
Country:ChinaCandidate:H D LuFull Text:PDF
GTID:2189360308463814Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This article as a new entrepreneurial PST Guangzhou company's annual marketing plan book, mainly with marketing, management theory, combined with the characteristics of drugs, as well as the actual situation of PST Company to develop PST's Guangdong marketing plan of killing cockroach drugs in 2010, to guide the company marketing campaign in 2010. Meanwhile, the marketing plan can be for many small and medium enterprises, particularly the new pesticide pesticide environmental marketing activities of enterprises to provide a reference.The marketing plans introduced the background and creation of the resources owned by state, analyzed the macro environment, industry conditions, competitors, and consumer behavior of the Mosquitocide drug market, especially the Guangdong market. Combined PST's current company situation, used the analytical tools SWOT, Detailed analyzed PST companies facing market opportunities and threats, which have advantages and disadvantages, so as to make reasonable marketing plan pointed out the direction.Then, plan on drug Juti PST Mosquitocide-depth analysis of market segments, combined with PST advantage of the company with the resources and other aspects into consideration, determine the SPT company's target market and market positioning, and developed the company in 2010 PST sales objectives, marketing objectives and plans for specific decomposition. Then, according to the 2010 PST companies marketing objectives, developed a PST the company marketing strategy in Guangdong in 2010, including its product strategy, pricing strategy, channel strategy and marketing strategy. Finally, the plan from the financial forecasts, possible risks and the marketing point of view in-depth control of the task decomposition and arrangements, ensure the feasibility of implementing the marketing plan.
Keywords/Search Tags:Marketing plans, Mosquitocide medicine, Channels
PDF Full Text Request
Related items