Development Plans Of Social Marketing Channels Of J Mobile Corporation In 4G Era

With the revolution of communications, 4G technology has quietly appeared in our life. In December 2013, China Mobile was approved for the commercial use of 4G as pioneer after getting the 4G license. China Mobile began the full implementation of 4G business. China Mobile was trying to promote the 4G marketing channels through the old experience of channels and administrations with the existed channel-system. However, the 4G technology category has beyond the normal communications network for the more multi-functional multimedia software applied in mobile phone terminals with the fast wire speed. It means that 4G network will bring a big cake to the communications market and that more rivals will join in the struggle for it. As the most vital market channels of China Mobile, social channels take on the absolute number of sales target. By its making up more than 70% of the whole benefits every year in China Mobile, the importance of social channels is so obvious. However, in the early days of 4G boom, it was found out that there is a series of problems in the operating administration in fact which affect the development of new social channels system. While social channels’ not bearing the operation of 4G entirely, interpreters’ benefits and status will lose the strong guarantee. Therefore, China Mobile starves for an optimization of the existing system to improve the operation efficiency for possessing the 4G market and maintaining the absolute industrial advantages.Communications Corporations J Ltd., as a county-level constituent company, own the most valued communications market so that its reformation will be more complicated. Making the use of marketing channel theory, combining the characteristics in the local telecommunication market through the reference of pertinent business and the writer’s actual working experience, this thesis analyzes the problems from the promotion of social channels to find out the key factors from it influencing the core competence in enterprise in the actual operation. Aiming to these problems, the right solutions will be issue from the theoretical system of social channels, structure optimization, conflict administration, control administration and operation administration to realize the sound development of social channels.