Study Of A Company's E-Government Marketing Strategy

This paper is to study a company's e-government information technology industry, market expansion project during the marketing strategy formulation. In this paper, China's current market status of e-government analysis conducted research on a company how to develop e-marketing strategy of the analysis, application SWOT analysis and marketing management process 4P analysis carried out the major elements of its marketing, summarized, and on the marketing process of the implementation and management of evaluation recommendations.In this paper, China's current e-government industry market environment of the macro- and micro-analysis, in a company's marketing environment for the research process, put forward a certain company wanted to strengthen the Government's procurement policy and management practices, research and control; In this paper, the main competitor analysis studies, summarized a SWOT analysis of a company. Of a company providing technical services to draw conclusions, summed up the 4P marketing strategy of a company. In this paper, the summary of a company product strategy, pricing strategy, channel strategy, marketing strategies are fully integrated market environment, companies face the reality of the situation, the theory of marketing guidance,Work in the analysis of problems and propose ways and means of practical significance.In this paper, systems integration company and promotional strategy, channel strategy definition, marketing strategy research, very little is currently involved in the marketing research field. This paper described the implementation of marketing strategy and control, with this study the company's 2010 e-marketing objectives, proposed a phased implementation plan targets. Of e-government marketing industry market analysis process was put forward process control and risk control. In the implementation of marketing strategy, this article summarizes the many successful and effective marketing tools and marketing approach. Highlighted the strengthening of internal marketing, has a strong practical operational.