Branch Trade With The U.s. Company Marketing Strategy Research

Nowadays, the international economy is rapidly developing, the domestic market which has once been isolated with the foreign competitor safely has now become the place that giant's trans-corporation and global professional manufacturer contend for heartily. Management ideas and methods of each enterprise are challenged and changed under this more complicated and changeable market environment, Companies which daring to change to win also need to found new marketing idea and obtain new practice technical ability. This article try to analyzes the strategic response Kemei Trade company which should take in the fierce market competition through probing the la test progress of the marketing theory and practice. The article analyzes the competitive environment of the company, and identifies the factors affecting the enterprise, including the political factors, the economic factors, the socio-cultural factors and the technological factors. On the basic of the analysis of the enterprise's structure, human resources, products marketing status, finance, enterprise research and development and the SWOT analysis to the strength, weakness, opportunity and threats of the enterprise. From the above analyses, the paper designs the marketing strategies for Kemei Trade Company.