Study Of R&D Of China National Packaging Corporation

In the bag after China National Packaging Corporation's clean-up has managed, relying on existing resources and business with the survival and development potential, but the further development of the company's core business is not prominent, and this paper, by the study of China National Packaging Corporation development strategy, presented in China National Packaging Corporation's strategic positioning for packaging enterprise integration service provider. The further development of China National Packaging Corporation can provide some reference value.Paper is divided into four chapters. The first chapter describes China National Packaging Corporation's History, organization, currently in the Development of the main issues. The second chapter describes the characteristics of the packaging industry, the status of the packaging market analysis as well as China National Packaging Corporation's resources, capabilities, competitive advantage analysis. Chapter III of the use of SWOT analysis, Boston Matrix analysis, training matrix analysis method, Analysis ofChinaPackaging Corporation's four major sections of existing business can not serve as the sustainable development of the company's core business, need to innovate Through the business value chain study to determine China National Packaging Corporation's strategic positioning selection. The fourth chapter of the China National Packaging Corporation implementation of the strategy envisaged.