Study On Tourism Reseourse Development Of Shangluo After The Completion Of Highway

Modern tourism is based on modern transport,however The highway as a fast, flexible, mobile, access ability of the modern road transport infrastructure,Tourism resources for enhancing the attractiveness of tourist space to solve the transfer problem, provide a good and comfortable travel environment play a significant role.Tourism is also able to generate economic and social development in the multi-functional, all-round effect of a dynamic industry, will help promote the optimization of industrial structure adjustment.While in the Qin-Ba mountain among Shangluo City, deep cultural heritage and rich tourism resources, the development of tourism has a unique advantage.So, the highway opened as an opportunity, research, and tourism resources in the Los developers have very great significance.In this paper, the tourism industry is relatively backward and highway Shangluo be fully open to traffic in reality,Highway to the tourism industry by demonstrating the role of fast driving,Pointed out that the Shangluo's tourism industry due to the rapid development for the opening of the highway,But this development must first establish a sound infrastructure, to develop a good strategy for developing a stable and mature scenic spot management and marketing.Paper predicts the highway opened to traffic, Shangluo future tourist arrivals is expected to reach 500-700 million/year,Shangluo tourist facilities and reception capacity of 5 million people should be in accordance with security to the target of 7 million for planning purposes.Throughout the development of tourism resources and drawing on the lessons learned, pointing out that development of tourism resources Shangluo four principles should be followed:Protect the ecological environment and realize sustainable development;Into the culture, creating a unique brand;Relying on central cities to carry out network management;The first choice for leisure travel,Promote service development and local product sales.The question arises Shangluo tourism should follow a "fast-import, steady growth, creating brands, Make a further breakthrough" strategic steps. Shangluo City in conjunction with the characteristics of the various tourist attractions, put forward the summer holiday leisure, cultural landscape tourism, eco-tourism, green tourism agriculture development project implementation.Paper also studied the Shangluo tourism marketing,Put forward, including food, housing, travel, transportation, entertainment, purchase series of tourism products strategy and pricing strategies,Offered to "the capital of water resources, Xi'an garden" as a nurturing Shangluo travel brands.At last, this paper's view,Carried out a feasibility analysis for The development of MuHuGuan, Studies have shown that China has entered old age with the social,To create health care for the elderly village is the development of a breakthrough in MuHuGuan is also a high ground to expand their market.