Research On Marketing Strategy Of The Institutional Business Of Agriculture Bank Of China,C Branch

With China's gradual entry into the new era of socialism with Chinese characteristics,the growth of China's national economy has shown a new normal,the growth model from a simple consumption of resources to innovation,green,sharing direction.The state has steadily increased its efforts to reform the government's finance,social livelihood,culture and education,medical and health care,and old-age care,which involve the people's basic living security.In order to develop the economy,local governments began to stop borrowing on a large scale,and controlling the total amount and revitalizing the stock became the main means of macro-control.Commercial banks have a wide range of financial and social resources,can not profit as the main purpose,but should assume social responsibility for the work of local governments and people's living standards to improve escort.Commercial banks are paying more and more attention to the business of institutions which are mainly in the fields of finance,social security,medical treatment,education,public administration,tourism and culture.At the same time,the end of the supply chain of institutional business is directly linked to the people's livelihood,and plays a very significant role in promoting the development of retail business.Since its inception,Agricultural Bank of China Branch C has been committed to maintaining good strategic cooperation with the local government,with the main starting point of benefiting one side,serving the economy,scientific development and promoting harmony.The reform of financial system and the popularization of Internet and big data require C Branch to study and formulate the business marketing strategy of commercial banks in the new era,which can not only stand out from the new round of commercial bank competition,but also serve the national economy and people's livelihood better.Based on the theory of marketing,this paper integrates with the macro and micro environment of the business marketing of Agricultural Bank of China Branch C;combines the comprehensive analysis of the enterprise itself and the service system of its business products to find out the problems existing in the development of its business;carries out scientific market segmentation,market selection,and marketing.After positioning,the paper outlines the market positioning scheme suitable for the business of branch C of Agricultural Bank of China,and puts forward improvement suggestions from seven aspects:product strategy,pricing strategy,distribution channel strategy,promotion strategy,Internet marketing strategy,relationship marketing strategy and big data marketing strategy.Policy,risk prevention and control mechanism,human resources and system four aspects of the agency business marketing strategy to provide protection.It is hoped that this paper can provide the corresponding reference and help for domestic commercial banks(especially state-owned banks)to organize business marketing under the developing economic environment.