Research On The Marketing Strategy Of ICT Business Service Of B Telecom Branch

In order to meet the changes of customer demand and market competition in the "Internet + " era,the transformation 3.0 strategy of the Group Company focuses on the development of the emerging ICT ecological circle,and improves the marketing system of ICT Business Services The active distribution and marketing expansion of ICT business of B Telecom branch make the emerging ICT business become the bright spot of the growth of the business income of the branch in the past two years.However,the service marketing of ICT business of B Telecom is faced with many challenges,which need to conform to the overall development trend,and combine the local advantages to analyze and improve the service marketing strategy of B Telecom's ICT Business To ensure the overall expansion of ICT business,enhance the company's local ICT market share,to ensure the realization of corporate transformation strategy.In order to gain a new competitive advantage in service marketing,b telecom is committed to comprehensively enhance the level of ICT service marketing.Therefore,it is of great significance for the development of ICT Service of B Telecom to study the reconstruction of ICT service marketing strategy.First of all,based on the 7PS theory of service marketing,this paper analyzes the competitive environment of ICT business of b telecom by macrocosm and Microcosm In the course of development there are opportunities for development as well as threats.Secondly,B Telecom has some problems in ICT service marketing,such as service process,product,model display,channel management,personnel.Finally,on the basis of these analyses,according to the service marketing strategy,the paper puts forward some suggestions for restructuring the ICT service marketing strategy of B Telecom And put forward the safeguard measures of regional leadership responsibility system,team building,human resources guarantee for service marketing strategy Ensure the effective implementation of ICT Service Marketing Strategy based on service marketing theory.