| Following the economic information and globalization, companies in ourcountry are facing freshly new international and domestic environment, which ischanging day after day. Under the great pressure of competition and possessing theiradvantages and disadvantages, the companies are confronted with opportunities andalsothechallengesatmeantime.Sofortheirsurvivalanddevelopment,itisespeciallyimportant to establish development strategies that are adapted to the businessenvironment.During "Tenth Five-Year Plan",Tianjin bohai fine chemical corporationdevelopedataratherfastspeed,whichgeneratedastabledevelopmentofitsscaleandstrength. However, following the growth of corporation and the changes of internaland external environment, how to realize a second jump and further development forthe corporation become an urgent issue to consider. Therefore, utilizing strategictheory and referencing internal and external environment, to make the long termobjective and development strategies, are an indispensable tendency. This articlemakes a deep research on the establishment of Tianjin bohai fine chemicalcorporation'sdevelopmentstrategies.This articlefirst introduces the general informationofthecompanyandthebasictheoryofcorporationstrategicmanagement.Thenit makes asystematicandcompletecomparison and analysis on the external environment that the companyfaces, such asglobalization, politics & laws, economics, social culture, technology, industrytendency and competition, etc. At the same time, it also makes a deep and detailedanalysis on the company's internal environment, such as organization structure,quality, resources, products& marketing, etc. Therefore, it makes clear the externalopportunity and threat that the company faces, as well as the internal advantages anddisadvantages it possesses. On this basis, the article makes an optional proposal fordevelopment strategy by utilizing SWOT analysis, and then analyzes and evaluatesthe proposal to finally determine the most attractive development strategy for TianjinbohaifinechemicalCorporation.Based on the above systematic study, this article proposes strategic focuses andspecific implementation measures for Tianjin bohai fine chemical Corporation: adjustits organization structure and establish modern corporation management system;strengthen human resource management and ensure effective communication; formgood corporate culture, and enforce differentiation and brand development strategy;makepropermarketingstrategyand policy, andstrengtheninnovation and promotion;enforce the construction of information system, and perfect corporate supply chain;expand products export,and adopt multi-business policy. All these measures will takean active and directive function for Tianjin bohai fine chemical Corporation's furtherdevelopment. |
