A Study On The Development Strategy Of Tianjin Lingang Stolthaven Jetty Company

This paper studies on Tianjin Lingang Stolthaven Jetty Company within theliquid chemicals jetty industry. Since the establishment, this company witnesses anever-increasing economic growth in terms of throughput, revenue etc. The companyprovides support and guarantee for their cargo loading and unloading for theenterprises such as Dagu Chemical Company etc.According to the reality and particularity of the company, it will adopt SWOTmethod to fully analyze strength、weakness、opportunity、threat of its development.By SWOT analysis, this paper proposes the advices for the development strategy ofthe company and discusses how the company,based on the developmental situation ofthe liquid chemical jetty industry in Lingang Economic Area,uses its own strength toopen a road ensuring the company to take a lead in this industry with high returns.Based on the external strength and weakness of the company, according to theanalytical methods of the theories,Tianjin Lingang Stolthaven Jetty Company holdssome major strengths and some weakness. By SWOT analysis of the company, itenables us to clearly realize the disadvantages of the company, thus advising themanagement to set a medium-term development strategy “Under the safe management,keep a leading position in the industry, stabilize old customers and major customers,perfect each basic work items, strive to achieve the annual throughput of4milliontons with a net profit rate40%before tax in3-5years.”To achieve this goal, the company takes SO strategy, WO strategy, ST strategyand WT strategy, supported by specific sub-strategies under each strategycorrespondingly. Under the preconditions that ensure the safety management, thecompany should stand stably in Lingang Economic Area and improve upon itsweakness, continuously open new market, ensure the leading position in this industryso as to achieve the goal of the strategy and ensure returns for the shareholders.