Female Digital Product Design

With the rapid development of high technology, despite the confusion and distress brought by its indifference, loneliess and emotional imbalance, the digital products is changing every aspect of our lives. We can not deny that high-tech displays human's unparalleled ingenuity. This article, through the perspective of women and the respect to their values, spirts and understandings, exhibits the "condsideration" to women in digital product design.With the economic development, the product has entered the era of market segmentation. The consumer group is made up of two groups, male and female. According to the third census in China, females members accounted for 48.7% of our population. The main consumption power, which has a greater impact on consumption and accounts for 21% of the total population, is the female aged from 20 to 50. Female consumers grow to be an unignored as a potential resource. It is well worth of doing the serious study to make better designs for them. "Female Digital Product Design" is from a female perspective and it studies to identify gender differences in the field of digital products in order to make better design for female users of digital products. Taken female consumer groups as the research object, thought the analysis of the female physiology, psychology, aesthetic and consumption behavior in order to grasp the female gender charactieristics and differences, this paper discussed the development direction of the digital products.Differences between men and women lead to the shape, colour and material differences in digital products after a comperhensive understanding. to women themselves. Then from the perspective of semiotics, this paper studies the aesthetic style element in digital products. It holds the idea that in order to make female members gain more pleasurable feelings from from the mental aspects in digital producs, people' should make brave breakthrough in its designs to feminize the characteristics of digital products, so they can show more compatibilities and interests.Finally, this paper classified the female digital products consumer based on their age, which makes it grasps of the needs of women of different ages better. At the same time, it discusses the way to integrate the indiffrent digital products and the fashion element from the degree of attention female paid to fashion in order to meet the needs of females in the pursuit of the beautiful.As a female, the author, from her own experience, from every angle with different means, exihibits the differences between digital products, and finds the deficiency in those products though her own experience of using of digital products.