Digital Products Design Research Based On LOHAS

Nowadays, with the development of technology and global multicultural exchange and fusion, the humanity life style is influenced by natural factors such as the region, climatic conditions and so on, has been getting smaller. In the society, emerge many tribal groups who take the specific value as the guidance of life, the tribal groups surmount the limit of region and the culture, and become the new times life-style's experiencer and characterized individual. The new life that LOHAS advocated is closed to the origin of life, nature, health and fine, its life-style aimed at achieving human, the Earth healthy and sustainable development, which seek and practiced by the awakening people who face ecological degradation. However, the pace of LOHAS are subjected to the bad product environmental fetters, High energy, low-quality, non-health products reduced their pace. Design is an effective means to optimize the way of life, guide human values and the aesthetic experience that provides unlimited possibilities for the development of human society. So, in today's background of environmental degradation and noisy information, face to the LOHAS, designers should use their professional skill to freed people from the noisy environment that have exhausted, and began to provide positive guidance, help those LOHAS have reflected, and take up their professional responsibility and social responsibility to contribute to sustainable human development.In order to design suitable products for LOHAS, Firstly, through researching the LOHAS lifestyle survey and analyzing data, this paper summarized demographic characteristics, population characteristics of LOHAS, their preference of digital product design feature and principle under the LOHAS way of life. Secondly, life scenario analysis method is introduced into the study of LOHAS life, penetrate LOHAS ethnic life to observe their lifestyle by participant observation, record and study the detailed image, and then summarize the general flow of LOHAS' activities, events and product demand characteristics. Finally, use the scenario analysis to guide the design of digital products which for LOHAS.In digital information age, digital products have become an integral part of people's daily life and have an important influence on their life-style. In this paper, an example of digital product design, combined with the research of LOHAS life-style, its purpose use design methods to achieve the perfect combination of LOHAS and design, and to create the digital products which meet the physical and mental development needs of LOHAS, and also has another benefit for the sustainable development of the earth.