Study On Marketing Strategy Of Xinjiang Fruit Market

Along with the development of commodity economy, the competition of the our country fruit market is also gradually vigorous, this kind of competition no longer limits at to sell amount and merchandise price, but extends to many aspects ,such as quality, brand and marketing method etc. For industry, agriculture and services industries, marketing has already developed maturity, the marketing method is as nothing new as modern marketing mode, and owns a professional marketing plan personnel. But for fruit, modern marketing techniques are still not being fully utilized, didn't cultivate the professional plan team , let alone a marketing mode and mature theory according to fruit marketing.First,this text tidies up the experience of domestic and international fruit marketing, find out worth lessons; then the problems aiming at fruit marketing present condition in Xinjiang was presented; then starting from the environmental analysis using the SWOT analysis, analysis of fruit market in Xinjiang marketing environment; according to the basic theory of market marketing management, investigated the marketing of aiming at fruit in Xinjiang strategy, namely product strategy, price strategy and outlet strategy and promotion strategy.