Study On Network Marketing Strategy Of Dried Fruit In Xin Jiang

Xinjiang has the extraordinary advantages to develop dried fruit. Vast land, land type of three mountains and two basins, superior geographic and climatic resources have created favorable conditions for the development of dried fruit industry. Xinjiang is located in the northwest part of our country in central Eurasia and because of the vast territory, small industry pollution, good environment and extremely rich resources, Xinjiang is suitable for developing green dried fruit products with the characteristic of Xinjiang. Xinjiang dried fruit industry plays an important role in developing local economic, improving people’s income and promoting economic structure adjustment.Xinjiang has abundant dried fruit with a wide range of kinds, but as a result of a single sales way, dried fruit products’ prices always cannot ascend which leads to relatively small benefits. In nowadays, with the rapid development of science and technology, the network marketing has been spread all over the world which has created a good opportunity for Xinjiang dried fruit products marketing. The theoretical significance of this essay promotes the development of Xinjiang dried fruit products’ network marketing through the study on the network marketing and survey of consumers’ consumption. Practical significance is to uncover problems of Xinjiang dried fruit product network marketing, put forward the reasonable network marketing strategy and improve Xinjiang dried fruit products market competitiveness.This paper introduces the network marketing status quo at home and abroad and analyzes the current status of Xinjiang dried fruit network marketing. Through questionnaires for consumers, obtains first-hand data information and further analyzes network marketing advantages of Xinjiang dried fruit products from variety and quality. What’s more, this paper analyzes the disadvantages from weak infrastructure, lack of talent, low information utilization rate and unsound legal system. Through the questionnaire data combined with the cross analysis, this paper finds out the factors that affect network marketing and disadvantages of Xinjiang dried fruits’ network marketing by analyzing the gender, age, level of education and income of consumers. In view of the deficiency and the influencing factors, this paper puts forward suggestions and countermeasures, respectively from the policy guidance, publicity, talent introduction, legal system and other aspects of Xinjiang dried fruit product network marketing. Through the research of this paper can help to bring new impetus to Xinjiang dried fruit network marketing, improve the network marketing way and people’s living standard, popularize knowledge of network marketing, promoting economy into a new stage and finally makes Xinjiang more prosperous and stable.