Product Marketing Model Of Xinjiang Fruit

Fruit industry is a major component of agriculture ,is the important driving force to achieve well-off society in rural areas. Basing on the environmental resources of the region, Xinjiang government firmly grasped the opportunities of the times and fruit pulse of the market, achieved rapid development. Fruit industry has become one strong pillar of the rural economy in Xinjiang.In the 21st century, world economy is globalization knowledge, information, digitalization, net. Transporting become high speed and facilitation. The world economy gradually move towards the new economic era, in which the economy is "without borders". In this borderless era, the market is unlimited, the marketing environment which enterprises are facing to has changed dramatically. Development success of industry and business, is not only scientific and technological strength, product quality, but more importantly, is whether the marketing of business to do well. The marketing model is the most important part of the marketing. Choosing the correct and appropriate marketing model of industry, is extremely important for survival and development.This paper reviews the domestic and international marketing theory and marketing model development process of fruit products. Basing on the analysis of the advantages of product marketing and the opportunities in Xingjiang, I analyze the current marketing model of fruit products. Through the form of questionnaires to people, I survey the demand characteristics of fruit products for people. Then, I find the problem of fruit product marketing model in Xinjiang, put forward a idea to improve the marketing model and explore the marketing model of Xinjiang.