The Study On The Rural Tourism Development Problems And Countermeasure In Minority Areas

In the 21st century, China's rural tourism has entered a new era of rapid development and has achieved some positive results in practice. At present although our country is paying increasing attention to the tourism development in rural areas, because our country is among the later comers to the field of rural tourism study, and there are still many deficiencies in theory and practice. Considering the current situation of rural Tourism and the importance of the rural tourism development in ethnic minority areas, the thesis took Yanbian Korean Autonomous Prefecture's Hongqi village for example, and borrowed the theory of rural tourism at home and abroad to find out the corresponding solutions to the difficulties of this village's tourism development. Through practical investigation and comprehensive analysis, it shows that there are some achievements in the rural tourism of Hongqi village country however, in the continuously varying external environment the rural tourism is facing a series of problems in the current hongqicun's tourism project development, promotion and related policies. First of all, tourism development project is exceed simple, and short-term tourists focus on and excessively use the tourist resources and the target market is not definite; what's more, project development, promotion and related policies are also at a loss; last but not the least, In the policy, the protection policy related to tourism project development is insufficient, and there are inadequate consideration on tourism features. To solve these problems the author proposes the following solutions:Firstly, to the problem of tourism project development, a clear target market and abundant tourism project can be the solutions to improve mass tourism marketing. Secondly, to the problem of the single channel for publicity, expanding the sales and promotion channel could reduce dependence on travel agency sales for a more stable market share. What's more, to the problem of the single promotion method and monotonous content, I proposed to create a dedicated website for promotion on the internet, and before the high tourist season we can use television, newspapers and other traditional media to step up the publicity to be certain target market. Also I advised to choose some pictures and moving images and other promotional methods to enrich the promoting content and increase the attractiveness of potential tourists. Finally, at the policy level, the thesis suggested that the Government should undertake the task of external publicity. At the moment, it will be a good way to take into account the intangible cultural heritage through participation in assessment activities so as to apply for appropriate funding and establish the appropriate protection system.The borrowed theory and conclusion in this article will provide useful theories for future reference. However, I was limited by objective condones, such as time, I didn't use quantitative analysis method for the quantitative study of rural tourism, besides, there is also a shortcoming that insufficiently the thesis discussed the rural amenity. A hope that I could conduct more intensive study against the weakness, in the follow-up study.