Sales Force Automation (SFA) Application In SMEs

Sales Force Automation SFA is an important component of Customer Relationship Management CRM information technology, through the restructuring of the business process to improve customer relations and improve sales efficiency purposes. SAAS model based SFA system for its ease of deployment, small investment, is easy to use features, as small and medium enterprises to implement the best choice for sales automation. This theory will discuss how SMEs use SAAS model based on the implementation of SFA.Paper is divided into six chapters:The first chapter describes the research background and research significance.The second chapter discusses the software as a service SAAS technical characteristic, as opposed to traditional software, SAAS model superiority, as well as SMEs in SAAS mode, meaning the implementation of SFA.The third chapter discusses the sales automation system SFA on the importance of SMEs, the successful implementation of the key factors in sales automation system. Sales automation of various categories of personnel needs SFA system, and the establishment of the basic structure of SFA systems, functional characteristics.Chapter IV discussed sales automation system in the implementation of key business success factors and implementation of sales process automation systems.Chapter Mainone company to study, through the implementation of effective follow up to two years to the way cases described in the company Mainone, sales automation system implementation process and the gains and losses.Chapter VI summarizes the results of the study...