Research On Strategic Transformation Of Chinese Export-oriented Manufacturing Enterprises On The Background Of Financial Crisis

The financial crisis which happened on 2008, is not only a disaster of the global economy, but is also a severe baptism on the global financial order and the development trend of each country. Especially as a continuously rapid growing developing country, China will be given more influence. The directly affect of financial crisis is about China's exports, the outstanding performance is the affect of the export-oriented manufacturing enterprises. When the abroad markets lessened after the crisis, a lot of the export-oriented manufacturing enterprises were close down. For a long time, we immersed the rapid economic growth, we boasted the prosperous of "the world factory", we conceited the worldwide of "Made in China", but behind the surface of the glory, what we neglected is the deficiency of our development model. Financial crisis let us calmly ponder the model of our developed road. At this situation the problem is obviously very serious and urgent.First, the article undertakes review and comment of the theory both at home and aboard. Next the article evaluates the export-oriented manufacturing enterprises by their present situation, on the basis of that we divide them to three categories by the standard of the accumulation of knowledge, technology and talents, which are Independent Brand Enterprises, Initial capacity Enterprises and Pure Processing Enterprises. Then by analyzing the strategic transformation practices of our export-oriented manufacturing enterprises, conclusion that the export-oriented manufacturing enterprises only by improving their capacity of independent innovation that can achieve the strategic transformation. Then by combining with theory the article induces three ordinary approaches of achieving strategic transformation which are Endogenous Innovation, Cooperative Innovation and M & S market-oriented. At this point the article focuses the feasible approaches of each category and the countermeasures during their processes of strategic transformation.On the background of financial crisis, as the abroad market is going lessen and lessen, our export-oriented manufacturing enterprises are actively searching a better way to achieving strategic transformation. That's providing a lot of abundant and fresh cases which is the shortage of formal theory of strategic transformation. So on the basis of this and combining with theory our article abstracts the feasible approaches of each category and the countermeasures which has more advising significant compare with the previous research.