Study On Development Of Jilin Tourism Souvenirs

Tourism has been rapidly developing since the 1960s, but as an important part of tourist commodities, tourist souvenirs have not been significant developed. The rapidly developing China tourism industry is held back by the weakness of tourism souvenirs. To speed up the development of tourist souvenirs in the tourism industry for the increase in tourist commodities in the proportion of the total income increase tourism revenue in the position of China's national economy has to be reckoned with. Therefore, the development of tourist souvenirs tourism industry has drawn increasing attention, more and more scholars began to study tourist souvenirs. However, tourist souvenirs for Jilin study are also less. Since 2006, this situation has called for much attention in Jilin Province and tourism management department recognized the untapped tourist souvenir market. This article focuses on this problem. Regarding the needs of the tourist souvenir market in Jilin Province to conduct systematic studies and submit a study of tourist souvenirs in Jilin Province.In this paper, the development of tourism souvenirs research background and research interests are set forth; right souvenirs to explore the basic theories; of tourist attractions in Jilin Province Development Analysis of souvenirs, including tourism resources, markets and the development of the current situation analysis; based on the domestic and international Tourist Souvenirs development situation analysis and draw on characteristics of tourist souvenirs made Jilin Province development strategy.In this paper, characteristics of tourist souvenirs of Jilin Province in the development and marketing strategy in the hope of special tourism souvenir of Jilin Province to develop to the tourism industry of Jilin Province to provide a meaningful reference.