Research On The Development And Innovation Of Luoyang Tourist Souvenirs In The Era Of "Tourism +"

As an important cultural relic in China,Luoyang has abundant historical and cultural resources and is an ancient political,economic,cultural and artistic center with abundant tourism resources.Through the continuous efforts in recent years,Luoyang tourist souvenir market is developing towards regional diversification and Luoyang regional characteristics.Although existing can reflect the regional characteristics of tourist souvenir variety,production and sales scale has become a system,but lack of product innovation,and some because of the fragile,carrying the inconvenience of limiting its development,the Luoyang tourism souvenir market development speed is still slow.In addition,Luoyang tourist souvenirs in the creative,quality,packaging design,marketing and other aspects,has yet to be strengthened and improved;Similar to other kinds of city souvenirs,the lack of traditional cultural features of Luoyang has been an important factor restricting the development of Luoyang tourist souvenir market.Therefore,based on regional traditional culture and use of innovative design method and the modern design concept,extraction of regional traditional culture form,make its application in Luoyang tourist souvenirs development innovation becomes extremely urgent.This article through to the research background,present situation at home and abroad,research methods and theoretical basis of analysis,based on "travel +" industrial convergence mode,based on regional culture,natural resources,economic structure,etc.,through field investigation and a large number of literature study,analysis of the status quo of Luoyang tourism souvenir market and to purchase behavior characteristics of tourists,points out problems existing in Luoyang tourist souvenirs;SWOT analysis is used to analyze the advantages,disadvantages,opportunities and challenges in the development of Luoyang tourist souvenirs,and the strategic choice for the development of Luoyang tourist souvenirs is obtained.In addition,on the basis of the combination of theory and practice,points out that the Luoyang tourism souvenirs development should follow the principle of innovation that cater to consumer demand,to meet consumer groups of gradation,commemorative combined with practical function,seriation and diversity,"Tourism + culture + creativity + aesthetics" the development of the design principles,the principle of "travel +new media" marketing;And from government,non-profit organizations,the related enterprise,product innovation,marketing,etc.,put forward the era of "Tourism +" Luoyang tourist souvenirs development innovation strategy,to promote the development of tourism souvenirs for Luoyang innovations,thereby shaping with Luoyang cultural characteristics and the influence of the tourist souvenirs,in order to speed up the development of Luoyang tourist souvenir industry to provide the corresponding theoretical support.