A Study Of The Design About Graphic Commercial Advertising In Digital Age

Generally speaking,plane commercial advertisement experienced two stages: hand-painted graphics design and computer design.From 1920s to 1990s,hand-painted graphics design has been the main form of plane advertisement.The paintings of this period emphasizes the designer's subjective initiative,from the beginning to the end,from collecting information to thinking and drawing,everything is handled by the designer.As it is hard to revise hand-painted works,it requires the idea of the work must be confirmed at the very beginning.Further,for the performance and creative habits is differ to designers,we can feel the personality and unrestrained natural appearance shown on the works.However, comparing with the design in the digital age,the biggest shortcoming of traditional advertising is too emphasis on the role of design aesthetics,difficulty on collecting information,low efficiency.What obviously unscientific is,the concept of the traditional advertising design emphasis too much on the role of the designer.Since the 21st century,with the rapid development of science and technology, humankinds enter in the digital age.Advertisement volume has grown with multiple all over the world.Digital technology has been involved in more and more areas, changing people's traditional work style and life.As one of the information specialized fields, has its own digital process,the coming of information age effects a lot to the advertising design.In the digital age,there being more and more international communication,plane commercial advertisement plays a very important role,from passive to active.The integration of science and art,traditional and modern,is the only route for the development of print advertisement.With using digital technology to upgrade plane commercial advertisement,understand the characteristics of digital technology and advantages correctly,absorbing the essence of different cultures constantly,so as to push plane commercial advertisement towards a positive and healthy direction.It will be the aspirations and future hope of all adpersonins, this is undoubtedly a correct and wide roads.The aim of writing this paper,first of all,brief introduction of plane commercial advertisement development.Then,the thinking of design concepts and practice of reflection in the digital age,including the relationship of digital technology and design,traditional advertising and digital design of the similarities and differences and so on.And demonstrate the major impacts and analyze the advantages of digital technology to plane commercial advertisement.Finally,focus on the prospects of commercial advertising, and analysis how could the China's plane commercial advertisement go to the world stage,and my personal ideas and views on it.