The Research Of Optimized Propagation And Value-added Approach On Image Advertising In The Digital Age

In this digital age, visional information has become the main trend of the times. At thesame time, image advertising has already been penetrated into every aspect of people’ life andbecomes an indispensible part of modern society. Moreover, with the development of era,digital technology’s innovation has a bran-new connotation to image advertising. It’sdelightful that this digital age’s development not only provides technology support forinitiative advertisement but also enriches advertising media, which makes this age’s imageadvertising possess a bran-new form of visual sense and broadcasting methods, enriches itsvisual language.This text has done a brief analysis for image advertising’s historical traces by means ofgathering previous research results. It does a longitudinal contrast digital age with imageadvertising, and finds some exist problems, and then in the end, I put forward some addedvalue strategies to the development of image advertising: The first section of the articleanalyses this subject’s research background and research significance from historicalbackground, technology background and the trend of social development. Reaching imageadvertising in the digital age is playing an important role on the development of current socialeconomy and culture. The second section mainly states general situation of digital technologyand media. Besides, the image advertising’s development and status analysis have beenmentioned. The third section analyses optimizing and revolution of image advertising in thedigital age, with the help of analysing originality contents and transmission supporter.Thefourth section mainly explores the exsit problems when we optimizes image advertising inthis digital age. The fifth section is the most important part in the whole article. It hassummarized image advertising of value-added strategies, which play a guiding role on thedevelopment of image advertising, by analysing the problems of image advertising in thedigital age, doing a horizontal comparison to the development of image advertising indifferent countries, and analysing the top cases at home and abroad. The sixth section gives acertain conclusion and outlook on the subject.The development of image advertising in this digital age is a frontier topic whichcollects science, media and the arts as a interdisciplinary topic. However, there still isn’t anyrelatively mature system information can be used for reference at home and abroad. Therefore,although it does have a little difficulties to do a all-sided and in-depth research to this topic, this text has tried author’s best to analyse, understand and solve problems from some verydifferent points and unique point of views. I hope that this research can provide sometheoretical references and make some contributions for later development of imageadvertising.