The Design And Application Of Commercial Advertising In The Digital Age

The rapid development of science and technology,the digital trend of people's lives continues to deepen.Commercial advertising has also undergone changes in several eras,but the function of commercial advertising has not changed,but the media carried by commercial advertising has undergone earth-shaking changes.This topic studies the development background of mobile Internet commercial advertising in the digital age,and analyzes its current situation and problems in its development.Through case analysis,combined with current academic theories,it points out the classification and outstanding features and shortcomings of mobile Internet commercial advertising.By comparing with traditional Internet advertising,it points out the differences and advantages of mobile Internet commercial advertising.From the perspective of visual communication design,analyze the importance of interactivity in commercial advertising,and the application of high-tech popular design elements in commercial advertising.Starting from the design practitioners,the application of the basic elements of design in commercial advertising,the relationship between designers and new technologies,audiences,markets and the design principles of commercial advertising are in-depth research.Through the above relevant research on the prediction of the future development of the advertising market,the development trend and direction of commercial advertising in the new situation are proposed.