Research On Advertising Advantage And Design Based On HTML5 Technology

HTML5 is the fifth standard specification for hypertext markup languages,and HTML5 technology includes the complete set of technologies for HTML,CSS3 and JavaScript.HTML5 technology is widely used.HTML5 advertising based on HTML5 technology starts fast,no need to install plug-ins to achieve local storage,multimedia applications and other functions.In recent years,HTML5 technology gradually applied to advertising,the advertising industry brings to new life.HTML5-based ads quickly spread in a short time with mobile social media platforms.HTML5 advertising the rapid development of the author that is mainly due to HTML5 advertising with interactive types of rich,multimedia forms of integration and personalized realization of the three major advantages.This paper summarizes the characteristics of HTML5 technology,the history and development of HTML5 advertisement,and then summarizes the advantages of HTML5 technology based on HTML5 technology.Based on the three advantages,the HTML5 advertising design is mainly based on the interaction.Design,immersion design and personalized design of three aspects.Through a large number of case studies,summed up the HTML5 advertising design of their own problems and through case analysis put forward the corresponding countermeasures.Based on the interactive design of the author proposed to innovate the interactive design form,close to the real needs of the target audience;immersion effect design need to pay attention to the simplified form of focus on content,enhance the positive emotional experience;personalized design from creative ideas to tap the design,analysis.Combined with the above research,the author summed up the HTML5 advertising design principle that is the audience as the central principle,innovative design principles,content priority principle.Finally,in order to make the future HTML5 advertising design more standardized,the author put forward the overall idea of HTML5 advertising design,and according to these ideas from the advertising goals,audience analysis,creative ideas,design,technology and other aspects,through the practice of design verification,And then prove the correctness of advertising design ideas.Hoping to provide some useful suggestions for the future operation and development of HTML5 ad design.