The Research And Analysis Of Internet Marketing In Chinese Catering

With the development of socio-economic and cultural level, the livelihood of the most important of the catering industry has also begun its own rapid development, catering only to fill his stomach from the previous, limited the role of a monotonous change and to start with rich cultural connotation and social functioning of new tools, more upscale restaurant environment, decoration and gradually increase the level of service to people's daily meal an enjoyable, a culture of consumption, consumers are increasingly accepted as a good dining experience to spend more money. The presence of foreign fast food chain has brought competition, but also to the domestic food industry has brought new management ideas and cost control experience. Level in terms of stimulating domestic demand, as labor-intensive industries, restaurants, employment in the settlement of labor played a very important role in the implementation of the other restaurant, or adjustment of the national agricultural industry, the problem rationally and effectively solving the three important way to , is a significant increase in income of farmers important industry.The technological development has brought new media tools --- internet, they have massive information storage and rich multi-media expressions quickly get used in various industries and lower-cost high advertising media, the Internet two-way real-time feedback function was used as the most fast and efficient communication tool. This platform in the network, B2C direct marketing model as possible, for the majority of Internet users in China is able to skillfully use the information on the Internet, using the online platform trading means more convenient in a sense, economy, comfort, means being able to enjoy a more diversified life.Industry experts generally agreed that, food industry itself than in other professions for the development of Internet-based Platform for Electronic Commerce, catering by SMEs, e-commerce to help small and medium-scale enterprises improve management, reduce operating costs, increase efficiency and profits ; the main use of the Internet e-commerce is essentially the service economy, with no other industry than food industry more proficient in the service economy, and e-commerce is a personalized service modes of production, food industry is the future direction to be more personalized and diversified into the production of services, the use of the Internet has the natural advantage of benefits rather than costs.Recently, the food service industry has become more and more use of Internet this new mass media have launched a network marketing, the most immediate use is to expand online ordering's profit space, However, at present terms and catering services network Marketing in China is still in formation, including the restaurant search engine sites, third-party booking sites and third-party ordering restaurant meals site, including the number of marketing business state are numerous, but not yet full play to their strengths and fully tap the potential of Internet users in consumption, did not achieve full profitability. The domestic and foreign professional fast-food enterprises, in addition to Lihua Fast Food concentrated business use of information technology management on the success achieved, there is no other catering enterprises in the construction of a precedent for the success of information. Shows that the catering industry on the application of network marketing, new website marketing model development and still has great room for improvement.