Sinotrans Group Company Web Site Research

As committed in WTO, logistic Market of China has been disparked since Dec 11th, 2004. Local logistic enterprises confront unprecedented pressure since foreign capital are able to run sole investment logistic enterprises. Meanwhile, the Chinese government push the development of civil E-Business by decreeing a number of laws and provisions, which improves the basic developing environment of E-Business in China. Because of the slow progress made in application of E-Business in logistic enterprises the bottleneck effect of logistic in E-Business has come to light. The call of stimulating application of E-Business in logistics becomes louder.After the research on the website of SINOTRANS, I found a series of problems that are common in the construction process of logistic enterprises website in China. Suggestions and proposals to the solution after critical investigation and thinking are instrumental for the other logistic enterprises.I first read a large amount of books concerning E-Business and electronic marketing, accumulating basic theoretic knowledge and building the evaluation system. After that, I did serious research on the UPS website containing investigating website, collecting information regarding informationization in UPS. This helped improving the evaluation system. With it all done, I started studying and analysis on SINOTRANS website. At the same time, I visited staff in information center of SINOTRANS, learning about the inside information on website design, function, management, etc. On the foundation of investigation, research and analysis, I come up with aimed solution.