Brand Construction Research Of Chinese Medical Equipment Industry

To a certain extent, the company's development depends on products. However, the company's corporate brand decides the profitability. The simple product manufacturing way has become a historical era. If we say that marketing make selling redundant, then the brand makes marketing easier. Today, such a rapid development market makes the product is no longer the focus of competition, effective and highly driven management is committing to upgrade the general product brand, because the brand image determines the status of the company. Brand strategy is the company's core strategy.This paper is to study brand building of Chinese medical equipment industry. This paper tries to analyze how brand-building? Concrete steps are: evaluation of brand strategy, design brand identity systems, the implementation of the brand recognition system. This series of analysis of China's medical device industry does a clear position. What's more, it points the direction of brand-building. Of course, brand building is not completed quickly, which has a complicated process, and has a very tortuous experience. Which need to adhere to the vision under innovation.This paper analysises the brand-building status and influencing factors of medical device industry. This paper also learn the advanced experience of foreign countries successfully and puts forward brand-building programs of China's medical device industry, such as: strategic analysis of specific brands, a unique brand identity design, own brand-building environment of his new medical reform, global leader in brand building. Then, tells the program's application in the A company. Finally, puts forward the A company's brand building and development directions: deep mining the Chinese market, establish a strong regional brand; continue to develop markets in developing countries, the establishment of overseas sales channels; looking for access to markets of developed countries to build the world's leading brands.