The Study Of Shenyang Shengjing Bank Enhancing The Competitive Mesures

The banking industry is the core of the economic circulation, while China's city commercial bank is also a significant part of the financial core. In Global economic integration, China's accession to WTO, China's rapid economic growth, economic structural adjustment, structural reform of financial innovation, as well as a comprehensive foreign institutions to develop in depth step by step into the reality of the environment, domestic city commercial banks are facing from inside and outside the industry a vehement competitive pressure than ever before, when China's city commercial banks to gradually weaken the competitive edge in the original, and survival space is squeezed under the conditions upward,how to improving economic efficiency and management efficiency, manoeuvring staff enthusiasm for work,To prevent risks and to enhance their competitiveness in the fierce market competition to build and enhance their competitive advantage, is the city commercial banks are facing a common issue.In this case, Shenyang Shengjing commercial bank on how to stand a new historical starting point, with channel management, a clear desirability of customers and clear serves as the basis of financial innovation, a clear difference between the product management, a clear strategy and electronic channels,a clear channel strategy account manager, channel resources to strengthen focus on expression. Shenyang Shengjing bank to maintain safe operation and healthy development to raise the overall financial services capabilities, financial innovation and sustainable profitability, to achieve more competitive for local economic development and social stability of very momentous significance.In this paper, Shenyang Shengjing bank organizations as well as business process reengineering to achieve a competitive advantage as a location for self-development strategic objectives. Through eximious corporate governance structure, adequate capital, deepening the reform of management system and operational mechanism, strengthen internal management and internal control system, implementation and marketing strategies inspire a series of measures to achieve Shenyang Shengjing improve the quality of bank assets, as well as a competitive advantage improved. Finally, this article would like to make the views and resolvent to domestic commercial banks in the fierce market environment to enhance the competitiveness of do something insignificant.