| Vigorously develop agriculture and industrial operation in building a new socialist countryside and effective realization of the important carrier means, in the industrialization process, relying on local brand or geographical advantages of the brand to develop the regional economy has become more and more countries and regions choices.China's agricultural industrialization process, the geographical advantage of the brand of agricultural products has been highlighted on the local economy has made a greater contribution. But at this stage, it is necessary to maintain and enhance the brand, but also ensure that participant benefit-sharing is not an easy task. A considerable portion of agricultural products in a scattered state of development, the real domestic brands and international brand of the very few, and their faces market disorder, the origin of farmers, involved in the development of enterprises "fighting each other," Fake and shoddy products flooding the market, "free-rider" and the opportunistic behavior seriously troubled regional agricultural development and maintenance of the brand. This not only led to the brand value has not really released, but also makes a strong competitive advantage in some agricultural products have been destroyed. It is necessary to maintain and enhance regional farm produce brands, but also ensure that the vast majority of people, especially farmers benefit from the country of origin, we must start from the system, looking to avoid opportunism and free-riding behavior of the optimal model.For the above problem, this paper describe the different theory, collective action in a public affairs for theoretical basis,and take the "Kushui Rose" as a case, the course of its development through the volatility of the reasons for analysis and advocacy by drawing Ostrom's self-organization theory, put forward a new governance model feasibility. The new cooperative economic organizations from the 80 years since the last century, to professional associations and industry associations, professional cooperatives, joint-stock cooperative system, such as different forms of agricultural enterprises to explore development in order to seek suitable for local development model. To be sure of its superiority to avoid opportunism in the system, with the specialized cooperative economic organizations continue to mature, it will be to promote and defend the best brands of the main agricultural regions. |
