The Research Of Enterprise Product Innovation Based On Technological Trajectory

At the Age of Knowled ge Economy, science & technology and its innovationability are the key factors to rapid ly enhance our comprehensive nationa l power. Productinnovation capability represents the competition ability of an enterprise, and productinnovation activities begins by setting the innovation strategy, so the choice of productinnovation strategy directly related to the market competition ability of an enterprise infuture.Based on the fundamenta l theory of technologica l trajectory,technologica l strategyand product innovation strategy, this article analyzes their triangular relationship andthen theoretica lly expounds the evolution process of two kinds of productinnovation:continuous product innovation and discontinuous product innovation fromthe angle of technologica l trajectory. And analyzes the replace ment of technologica ltrajectory and the interactive evolution process of two kinds of product innovation. Thenanalyzes the evolution process of technologica l strategy based on the technologica ltrajectory. Mainly introduces the first three kinds of technology-product innovationstrategy, and do a case study of nokia's product innovation strategy evolution processes.Finally, this paper puts forward some suggestions promoting effectively implementingproduct innovation strategy. It involves severa l aspects, including cultivating theindependent innovation technologica l trajectory, strengthening knowledge ma nagement,applying market capital,establishing the flexible structure as well as constructingcreative culture.Enterprise's technical development path is always contained in a certaintechnologica l trajectory, which reflects a technology's development direction andinternal logic in a certain technical fields and provides a chance and possibility for thesetting of product innovation strategy. We should select appropriate technologica lstrategy from the angle of technologica l trajectory and perfectly implement it. And theimplementation of technologica l strategy is eventually reflected by product innovation.Therefore, only by setting out appropriate technology-product innovation strategy canthe enterprise achieve s product innovation and wins market competitiveness.