Isa Record Company Product Technology Innovation Strategy

Centronix Technoloy (Hangzhou) Ltd. is a French invested private owned lithium polymer and lithium ion formation and testing equipment manufacturer and system solution provider. When facing the rapid growth of lithium battery industry and furious competition of the market, the company needs to reconstruct and reschedule the product technology innovation strategy to edge the competitive advantage and to achieve sustainable grow and development. Therefore, it is necessary to analyze the technology innovation strategy by understanding the internal strength, weakness and external opportunities and challenges.This article systematically analyzed the relating strategy by theoretical and practical study, as well as the quantitative and qualitative research.The article analyzed the company belong-to industry background. The main analytical method is based on SWOT, and then it provided solution to Centronix's technological innovation.To make sure the effective execution of the strategy, the article provided suggestion and method to tackle the problems, such as: system innovation, management innovation, perfection of incentive system to technological innovation, create innovation center and build strategic alliances.