| The calendar advertisement is contains in the calendar phenomenon one kind of collection picture, the advertisement and calendar three is a body's commercial culture product, it is fuses the Chinese tradition exquisite brush character and the West scratches the pen water color technique the new picture to plant. It came into being in the late 1900s, Prevalent in the Republic of China, it is the peak time at 20th century 30s.The calendar picture stressed that the populace while away the time the entertainment, has manifested the residential populace's ideal, by its commercial character, drew has clearly won the general city and countryside populace's affection, thus widely popular.In this paper, from the "fashion" concept and development and characteristics of the calendar pictures as a starting point, Through to search the calendar literature, examines, the concrete case analysis on the spot, elaborates the relationship between the calendar advertisement and the modern fashionable advertisement ,and the enlightenment from the calendar advertisement. Paper take calendar advertisement picture in technology and art, tradition and fashion, esthetic and in practical relational perfect union as the most basic starting point, promulgated the calendar picture this unique art variety to produce with the development root, and populace art characteristic. The second chapter elaborated the calendar advertisement picture's three development phase mainly has the beginning stage, the prosperous development phase as well as the later period declines gradually. The third chapter for fashion outline. The fourth chapter unifies the present situation of modern fashionable advertisement development in our country, and then analysis the relationship between the calendar advertisement picture and the modern fashionable advertisement. The fifth chapter obtains the calendar advertisement to the modern fashionable advertisement enlightenment. |
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