| With the process of global economic integration quickening, the internationalization development presents the multiplication the tendency. Worldwide economic and cultural exchanges and cooperation between countries not only deepen the friendship, actively promote the integration of world culture art but also influenced the development of China's plane advertisement.Based on China's plane advertisement showed internationalized design style design stage and the transformation of the reality and practice, this article carries on system's analysis and the research in view of the plane advertisement internationalization advancement development. The article first has carried on the explanation and the explanation to the plane advertisement internationalization advancement tendency's related concept, proposed the Chinese plane advertisement internationalization advancement national development and the possibility. Then the paper also to the internationalization advancement questions and so on influence which as well as nationality development the plane advertisement brought for China has carried on the analysis.This article during explanation internationalization advancement development's, separately has conducted the research from the plane commercial advertizing and the plane public service advertizing two aspects in view of the different development present situation, has analyzed the present Chinese plane advertisement internationalization development overall condition thoroughly. And in summarized in the Chinese plane advertisement internationalization development approach foundation, proposes the plane advertisement design essential factor in the internationalization design application leading position and the important meaning. The paper also through to the plane advertisement internationalization outstanding case's analysis, proposed that the internationalization development idea to the Chinese plane advertisement development's ponder and the enlightenment, and designs by the topic further indicates to the internationalization design understanding.This article take the Chinese plane advertisement as the object of study, enumerated through the analysis with the induction summarizes, had pointed out Chinese plane advertisement internationalization development many influencing factor, knew to the enterprise brand internationalization's request and to the international culture the promotion was helpful to the Chinese plane advertisement to the internationalization tendency development, proposed finally inherited develops the nationality and the development innovation internationalization practical significance. Only then moves the world with the Chinese characteristic's design the vision, national tradition's in cultural essence with the world popular development's in time idea perfect union, can realize the Chinese plane advertisement internationalization truly now. |
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