Research For Brand Agricultural Development Of Luohe City

To comply with the changing trends in world agriculture and enhance the competitiveness of agriculture, developing brand agriculture is hereby an important choice. For cities which is production and processing oriented city of agricultural and sideline Products, how to be a great city is quite a question that we should study and consider carefully.The article provides an overview of Luohe city's major agriculture strategies under Socialist New Countryside Construction. It provides relevant data collections, historical information, and investigation of brand agriculture development status; and analyzes new problems and restrictive factors facing brand agriculture during the development period. The main results are as follows:1. About investigation of Luohe's climate, land, water, and creatures etc., agriculture natural resources, social economic conditions, as well as the history and current status of brand agriculture.2. It discusses the basic status, potential advantages, main problems and reasons. (1) band concept has lag behind; (2) low efficiency of brand application; (3) the development of agriculture and sideline product process is very slow; (4) the investment in agriculture standardization and agriculture product quality is not enough; 5) uneven development of agricultural industrialization; (6) not many famous brand, the less market-oriented.3. It provides strategies of brand agriculture development in Luohe city. (1) change the brand concept, build brand idea; (2) use the advantages, expand base scale; (3) improve quality, and product style; (4) make good use of our unique resources, and establish our strong famous brand; (5) strength the main body, build development platform; (6) develop key brands, let the key brand affect the others; (7) use technology, improve the quality;(8)Increase support for brand agriculture.