Research On The Brand Construction Of Agricultural Products In Bayannur City

During the era of economic globalization, Chinese agriculture is faced up with the fierce competition at home and abroad. In terms of agricultural market,competition is transferred from the market to the qualities and brands of agricultural products. So, it is the inevitable trend to strengthen the construction of agricultural brand and carry out agricultural brand strategy in modern agriculture. The construction of agricultural brands would not only promote market-competitiveness,expand the domestic and foreign agricultural markets, improve the additional value of agricultural products, but also can speed up the adjustment of the structure, accelerate agricultural modernization and help to contribute new countryside construction.Especially in the backward areas like Bayannur, to develop characteristic agriculture with local features is the best way for its survival, and it is the key for the city to build up agricultural brands with its local characteristic to compete in the fierce competition.Meanwhile, by involving in the Domestic and international markets, the overall competitiveness of agricultural strength thereby can be enhanced and then the relative industries would be developed together. However, now in Bayannur the construction of agricultural brands cannot make people satisfied, which has fallen behind owing to the effect of traditional agriculture. And due to the lack of agricultural personnel and advanced science and technology there are many difficulties in construction of agricultural brands. Therefore, in this thesis, problems and reasons in the process of building up agricultural brands in this region are explored to find effective measures to promote the development of agricultural brand building in Bayannur.Firstly, the background, research significance, research trends, research objectives, content of this thesis and research methods are introduced, and then theories, concepts concerning agricultural and agro-brand building are explained.Main part of the thesis includes the status of Bayannur, including the current situation of Bayannur, such as general situation, the construction of agricultural and agricultural brand. Then, based on this, problems existed in Bayannur agriculturalbrand construction are analyzed. Through the in-depth analysis and Combined with the specific circumstances about agricultural product and agricultural brand in Bayannur, some possible reasons are put forward. Successful experiences of agricultural brand construction in developed countries are used to be beneficial experience. Finally, specific countermeasures are given considering the situation,restriction of the area.