The Study Of Integrated Retail Supermarket Chain System

In the planned economy , at all levels, wholesale enterprises, department stores, warehouse trade, supply and marketing companies, rural supply and marketing cooperatives constitute a broad and strong distribution channels large network, the commercial At the end of economic activity, was concerned about the extent of small. At that time, the economic activities of the process are as follows: First, the National Planning Commission developed the business plan products and products produced by enterprises after the wholesale business to be acquired, and then after a wholesale points - two wholesale points - three points wholesale -- Sales of commercial enterprises chain final sales to consumers, manufacturers simply do not have to care about product sales, consumer products are not great choice, Product is already established. Under the planned economy system due to extremely scarce material belonging to a seller's market economic, commercial enterprises simply do not have to concern about the concerns of modern retail business enterprise development strategic planning, product quality, service facilities, shopping environment, the consumer shopping experience, etc., commercial enterprises Without economic bulk orders, selling and not sell goods, category management, shelf management, marketing planning business sense.Modern retail business is from the planned economic system from a commercial enterprise restructuring, market economy under the conditions of extremely competitive. As China's market economic system reform and the deepening of China's accession to the WTO, the international retail giant beach rapid influx of mainland China. Modern domestic retail enterprises to the local community in the competition access to competitive advantage, it is necessary to carry out technical innovation and system innovation, system innovation is an effective way to explore the chain of development, access to economies of scale. Therefore the establishment of the modern retail chain system is a topic worthy of exploration and research topics, contribute to the development of the retail industry, retail trade is conducive to enhancing the management level. This paper from the modern retail international, domestic, regional retail chain enterprises started, as a modem comprehensive supermarket Form an important part of the retail industry and retail groups have individual and the relationship, characterized by groups and individuals to follow the general rules; And then through the analysis of retail business stakeholders to understand the chain of development strategies, the impact of stakeholder relations with the success of chain system; Through the inevitable development of chain enterprises conditions, drivers and the development of the constraints to the development of a comprehensive analysis of chain and eventually to the development of innovative retail chain theory of the start. Of course, since I have limited personal level, there are certain deficiencies, I urge Members correction.Chain operations in China has shown a good momentum of development, but should also see that China's chain operations in an imperfect market economy under the conditions of the start, due to the economic structure, market environment, economic strength and management level and other factors Constraints, but also exposed many problems, such as the constraints of traditional management system, unclear property rights, standardization and management of low-level foundation is weak, and so on. This choice is aimed at how to solve these problems, regulate industry, the retail chain operations in China to promote the healthy development of enterprises, enhance the management level, enhancing the overall efficiency and enhance.Chain operations is a form of business organization and management system, generally refers to goods or services similar operation a number of business units, to a certain degree of organization formed the Commonwealth, through the corporate image and the standardization of business management, implementation of scale, scale Benefits.In this paper, to take standardized analysis, empirical analysis, the example of the problem started on the analysis.