Research On The Problem Inheriting And Developing The Chinese Old Famous Enterprises' Visual Element

With that development of market economy and the fact of our country adding WTO, facing some brand of the foreign country and some new quickly emerging brand of our country, the old famous enterprises reveal out themselves' weakness, and the survival space for development is also bound to restrict. Therefore, an old famous enterprise is confronted with the international, domestic challenge, must find out road of being suitable to development, taking that the visual element designs as breakthrough point, discussing the future of the old famous enterprise on the problem from the visual element inheriting and developing, being the main body of the thesis, also enriching at the enterprise image designs theory of our country.Old Chinese culture has deep and valuable intangible assets of the Chinese nation. After years of baptism, old corporate image has become a unique and intuitive visual impact. Research on the visual elements of old, old name for the operation and development of enterprises have far-reaching significance, the paper design from a corporate image point of view to think the essence of old enterprises, so as to achieve the inheritance and development of long-established purpose of the visual elements for the long-established of the feasibility of developing a new perspective, substantial element of business theory perspective.The old visual elements of the research enterprise, to promote local design theory of the formation of CI with the establishment. Because of China's CI design is made by Chinese enterprises, not only to foreign-based model of corporate image, according to China's own characteristics and traditional culture of business with Chinese characteristics, the image of the establishment of design theory. Old mining enterprises visual elements of resources, for the old company, are a re-exploration and development in the revitalization of the road, trying to find a long-established business history and heritage of the meeting point of modern business. Old business on the inheritance and development of the visual elements of the study, regardless of national culture heritage, or on image design, the development of Chinese enterprises are far-reaching significance and impact.With the advent of the information age, the rapid development of science and technology, people's lifestyles and consumer attitudes are also earth-shaking changes have taken place. Now more and more mature and discerning consumers, in addition to the requirements for product quality, product brand, the consumer environment, the pursuit of cultural and other value-added increased, therefore, the market itself requires old change enterprises require new, pay attention to the visual image to identify . For the above mentioned elements of the old-established in the development of visual problems, adapt to the old era of business development, we need to carry out the visual elements of old re-engineering and innovative design for the product into the culture, and the image of power, strengthening the competitive advantage of the differences design strategy. In addition we have to solve the scattered elements of old and brand image of a waste of resources, as well as how a single, new, modern, internationally accepted corporate image and brand image and the world economy and other pressing issues.The thesis analyses and sums up the fact that visual image resource system of the old famous enterprise, and thinks that an old famous enterprise having precious visual image resource and gigantic space for brand development, and concentrate on the studying of the relation that development of an old famous enterprise and the enterprise visual element design. In short, the excellent visual element design that developing the old famous enterprise needs to be inherited, hindering the development of the old famous enterprise visual element design, that essential points finds the effective solution, analyzed and by the fact that large amount of positive and negative examples and preparing an example, carrying out systematization design and innovative design, in order to promote the development of the old famous enterprise.