Mobile Phone Communication Model And Marketing Analysis

Along with the mobile communication technology rapid development, the mobile phone from started the first generation of simulation technology which used to use 2.5th generation of, the 2.75th generation of 3rd generation of wireless interconnection communication to the present, the role of the mobile phone which acted in the people daily life already not merely was even one kind of communication facility, its information load bearing rich and the multiplicity caused it to take one kind of information vector existed in the human society. The mobile phone media has the interpersonal communication personalization characteristic, the point-to-point communication, interactive and can achieve the precise communication effect as well as characteristics and so on mass media communication construction public words space, gradually by interpersonally communicate the tool to the populace media spanning, has caused the field and the correlation industry attention. Because simultaneously the foundation numeral technology, the wide band technology as well as the software technology support causes the independent operation the traditional telecommunication network, the computer network and the broadcast television network is tending to with seeps mutually and fuses mutually, further promotes the 3G to realize the medium content migration. But the present mobile phone media operation is at the preliminary stage, but also is not standard and is mature, the operator management and the operating mode are extensive, the mobile phone media formidable communication superiority truly has not obtained the appearance, the mobile phone media industry each link role needs to locate again, its industrial chain urgently awaits the conformity and the consummation, the mobile phone media business model transformation imperative.This article has carried on the thorough analysis to the mobile phone media industry chain, has constructed the mobile phone media communication pattern reasonably, the union current mobile phone media operation pattern as well as the overseas of the mobile phone media operation successful case, when to the mobile phone media marketing analysis has applied traditional and the emerging marketing management theory, proposed based on the mobile-interned platform, which forms the large-scale cooperation and the personalization has custom-made massively finally achieves win-win, uses the reasonable marketing theory instruction the mobile phone media industry chain the healthy development.