The China Mobile Internet Advertising’s Current Situation Of Communication And Marketing Strategy Research

With China’s 3G licenses to issued,the large number of foreign capital inflow in China mobile Internet advertising market,under the support of powerful funds,cell phone advertising will be development of one of the future the core new media business areas.At present mobile advertising industry still at the early stage of development,therefore understand the domestic mobile Internet phone advertising communication situation,master the perfect marketing strategy will help mobile advertising industry to move to the right development direction.Based on the perspective of communication,the thesis summarized the mobile Internet advertising’s concept,characteristic,the release type and release technology platform, and basis on these theories,use the mobile advertising market’s latest chart data to prove the smart phones times will come.Mobile advertising can coverage wide area,unavoidable spreading information form advantage ensure the advertisers maximize interest,and achieving the mobile advertising industry value chain virtuous circle.Based on the analysis of mobile advertising industry chain basis,use the marketing 4C theory,the communication’s brand marketing concept to put forward mobile advertising precise orientation of marketing strategies and spread service marketing strategy.Finally,using the empirical research and case analysis research, through analysis the Audi A5 car "experience marketing" advertising,Cadillac hand with Daniel to make the smart film "imminent" to analysis mobile Internet mobile advertising creative interaction,short mobile phone film advertisements appear and other new trend.